... Advice Number 40 From 558
Don't forget to promote your mobile website! Get the word out via your normal site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.
To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it's a great way to send out information. Keep the messages short, and don't send them out too often, otherwise many potential customers will cancel the service.
If you are sending out text messages or any other type of materials to customers via your mobile marketing campaign, make sure that you keep the file sizes as small as possible. Some people have serious bandwidth limitations and cannot receive or store large file sizes. Anything that is too big will just be ignored.
Unless it is absolutely necessary, avoid large files such as photos in your mobile dich vu marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.
Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet chien luoc marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to really tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.
A key tip for mobile marketing campaigns is to restrict the quantity of offers transmitted to your list. Distributing offers too frequently dilutes the sense of urgency you might otherwise be able to create in the minds of subscribers. Generating a sense of scarcity encourages your targets to take advantage of offers each time they are presented to them.
Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand.
Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.
You should do your best to send personalized and targeted messages. Different groups of people are not going to be interested in the same products, and you will need to address people in different ways. Send a different message for each age group or niche you want to reach out to.
Make sure you're keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.
Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!
In conclusion, one of the most important things to consider when creating a marketing plan is to include the different types of mobile marketing. It would prove dangerous to try to ignore it. Hopefully, you are much more comfortable with your stance on how and why it is used, after reading this article.
Check out your competition. Taking a look at the competition is always a smart idea, and this includes the realm of mobile dich vu marketing. Visit your competitor's sites on your mobile device and take a look at any apps they offer. You can see what they are doing well, as well as learn from their mistakes.
When you send people to a link, do not expect them to perform complex actions such as creating a user's account or reading a lot of text. Make sure you redirect your customers to a website that will provide them with useful and concise information that they can easily read on their mobile devices.
Crafting a legitimate business plan is a good idea with mobile marketing. Just because the mobile devices are small, that certainly doesn't mean that your task is going to be an easy one. Make sure you're doing what you can to preplan your entire campaign, from inception to hypothesized fruition you want to try to cover all angles.
